Marketing Management Casebook/harper W. Boyd, Robert T. Davis. Richard D. Irwin.
Chicago Style (17th ed.) CitationMarketing Management Casebook/harper W. Boyd, Robert T. Davis. Richard D. Irwin.
MLA (8th ed.) CitationMarketing Management Casebook/harper W. Boyd, Robert T. Davis. Richard D. Irwin.
Warning: These citations may not always be 100% accurate.