APA (7th ed.) Citation

Marketing Management Casebook/harper W. Boyd, Robert T. Davis. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Marketing Management Casebook/harper W. Boyd, Robert T. Davis. Richard D. Irwin.

MLA (8th ed.) Citation

Marketing Management Casebook/harper W. Boyd, Robert T. Davis. Richard D. Irwin.

Warning: These citations may not always be 100% accurate.