Cita APA (7a ed.)

KOTLER, P. (2000). Marketing management/ Kotler. Prentice Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Marketing Management/ Kotler. Prentice Hall, 2000.

Cita MLA (8a ed.)

KOTLER, Philip. Marketing Management/ Kotler. Prentice Hall, 2000.