APA (7th ed.) Citation

KERIN, R. A. (2001). Strategic marketing problemscases and comments. Prentice-Hall.

Chicago Style (17th ed.) Citation

KERIN, Roger A. Strategic Marketing Problemscases and Comments. Prentice-Hall, 2001.

MLA (8th ed.) Citation

KERIN, Roger A. Strategic Marketing Problemscases and Comments. Prentice-Hall, 2001.

Warning: These citations may not always be 100% accurate.