KERIN, R. A. (2001). Strategic marketing problemscases and comments. Prentice-Hall.
Chicago Style (17th ed.) CitationKERIN, Roger A. Strategic Marketing Problemscases and Comments. Prentice-Hall, 2001.
MLA (8th ed.) CitationKERIN, Roger A. Strategic Marketing Problemscases and Comments. Prentice-Hall, 2001.
Warning: These citations may not always be 100% accurate.