APA (7th ed.) Citation

Arens, W. F. (1999). Contemporary advertising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw-Hill, 1999.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.