Lua APA (7ú heag.)

Arens, W. F. (1999). Contemporary advertising. McGraw-Hill.

Lua i Stíl Chicago (17ú heag.)

Arens, William F. Contemporary Advertising. McGraw-Hill, 1999.

Lua MLA (8ú heag.)

Arens, William F. Contemporary Advertising. McGraw-Hill, 1999.

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