Arens, W. F. (1999). Contemporary advertising. McGraw-Hill.
Chicagoスタイル(17版)引用形式Arens, William F. Contemporary Advertising. McGraw-Hill, 1999.
MLA(8版)引用形式Arens, William F. Contemporary Advertising. McGraw-Hill, 1999.
警告: この引用は必ずしも正確ではありません.
APA(7版)引用形式