APA (7th ed.) Citation

GUILTINAN, J. P. (1997). Marketing management: Strategies and programs. McGraw-Hill.

Chicago Style (17th ed.) Citation

GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. McGraw-Hill, 1997.

MLA (8th ed.) Citation

GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.