Best, R. J. (2000). Market-based managementstrategies for growing customer value and profitability. Prentice-Hall.
Chicago Style (17th ed.) CitationBest, Roger J. Market-based Managementstrategies for Growing Customer Value and Profitability. Prentice-Hall, 2000.
MLA (8th ed.) CitationBest, Roger J. Market-based Managementstrategies for Growing Customer Value and Profitability. Prentice-Hall, 2000.
Warning: These citations may not always be 100% accurate.