Best, R. J. (2000). Market-based managementstrategies for growing customer value and profitability. Prentice-Hall.
Citação norma ChicagoBest, Roger J. Market-based Managementstrategies for Growing Customer Value and Profitability. Prentice-Hall, 2000.
Citação norma MLABest, Roger J. Market-based Managementstrategies for Growing Customer Value and Profitability. Prentice-Hall, 2000.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.