Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.
Citace podle Chicago (17th ed.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.
Citace podle MLA (8th ed.)Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel..