APA (7e ed.) Bronvermelding

Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.

Chicago (17e ed.) Bronvermelding

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.

MLA (8e ed.) Bronvermelding

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.

Let op: Deze citaties zijn niet altijd 100% accuraat.