APA (7. basım) Alıntı

Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.

Chicago Style (17. basım) Atıf

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.

MLA (8th ed.) Atıf

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.