Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.
Chicago Style (17th ed.) CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.
MLA引文Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.
警告:這些引文格式不一定是100%准確.