APA (7th ed.) Citation

Knapp, D. E. (2000). The brand mindset. McGraw-Hill.

Chicago Style (17th ed.) Citation

Knapp, Duane E. The Brand Mindset. McGraw-Hill, 2000.

MLA (8th ed.) Citation

Knapp, Duane E. The Brand Mindset. McGraw-Hill, 2000.

Warning: These citations may not always be 100% accurate.