Cita APA (7a ed.)

Knapp, D. E. (2000). The brand mindset. McGraw-Hill.

Cita Chicago Style (17a ed.)

Knapp, Duane E. The Brand Mindset. McGraw-Hill, 2000.

Cita MLA (8a ed.)

Knapp, Duane E. The Brand Mindset. McGraw-Hill, 2000.