Belch, G. E. (2001). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Dyfyniad Arddull ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
Dyfyniad MLABelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
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