Belch, G. E. (2001). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Chicago Style (17th ed.) CitationBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
MLA (8th ed.) CitationBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.