Style de citation APA (7e éd.)

Belch, G. E. (2001). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.

Style de citation Chicago (17e éd.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.

Style de citation MLA (8e éd.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.