Belch, G. E. (2001). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Citación estilo ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
Cita MLABelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.