Belch, G. E. (2001). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Chicagoスタイル(17版)引用形式Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
MLA(8版)引用形式Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2001.
警告: この引用は必ずしも正確ではありません.