Advertising and promotion:an integrated marketing communications perspective
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McGraw-Hill
2001
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oai:lib.uajy.ac.id:00000307732001-11-09 00:00:00.000Advertising and promotion:an integrated marketing communications perspectiveBelch, George EADVERTISINGMcGraw-Hill2001Referensixx, 800 p. 24 cm659.1 BEL aISBN:0-07-118026-5Asinghttps://siquest.uajy.ac.id/description/0000030773 |
institution |
Universitas Atma Jaya Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Asing |
topic |
ADVERTISING |
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ADVERTISING Belch, George E Advertising and promotion:an integrated marketing communications perspective |
description |
|
format |
Referensi |
author |
Belch, George E |
author_facet |
Belch, George E |
author_sort |
Belch, George E |
title |
Advertising and promotion:an integrated marketing communications perspective |
title_short |
Advertising and promotion:an integrated marketing communications perspective |
title_full |
Advertising and promotion:an integrated marketing communications perspective |
title_fullStr |
Advertising and promotion:an integrated marketing communications perspective |
title_full_unstemmed |
Advertising and promotion:an integrated marketing communications perspective |
title_sort |
advertising and promotion:an integrated marketing communications perspective |
physical |
xx, 800 p. 24 cm |
publisher |
McGraw-Hill |
publishDate |
2001 |
callnumber-raw |
659.1 BEL a |
callnumber-search |
659.1 BEL a |
isbn |
ISBN:0-07-118026-5 |
_version_ |
1740827832980865024 |