Advertising and promotion:an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E
Format: Referensi
Language:Asing
Published: McGraw-Hill 2001
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id oai:lib.uajy.ac.id:0000030773
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000307732001-11-09 00:00:00.000Advertising and promotion:an integrated marketing communications perspectiveBelch, George EADVERTISINGMcGraw-Hill2001Referensixx, 800 p. 24 cm659.1 BEL aISBN:0-07-118026-5Asinghttps://siquest.uajy.ac.id/description/0000030773
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
Belch, George E
Advertising and promotion:an integrated marketing communications perspective
description
format Referensi
author Belch, George E
author_facet Belch, George E
author_sort Belch, George E
title Advertising and promotion:an integrated marketing communications perspective
title_short Advertising and promotion:an integrated marketing communications perspective
title_full Advertising and promotion:an integrated marketing communications perspective
title_fullStr Advertising and promotion:an integrated marketing communications perspective
title_full_unstemmed Advertising and promotion:an integrated marketing communications perspective
title_sort advertising and promotion:an integrated marketing communications perspective
physical xx, 800 p. 24 cm
publisher McGraw-Hill
publishDate 2001
callnumber-raw 659.1 BEL a
callnumber-search 659.1 BEL a
isbn ISBN:0-07-118026-5
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