APA (7th ed.) Citation

(1995). The New Direct Marketing: How To Implement A Profit-driven Database Marketing A\strategy. Irwin.

Chicago Style (17th ed.) Citation

The New Direct Marketing: How To Implement A Profit-driven Database Marketing A\strategy. Irwin, 1995.

MLA (8th ed.) Citation

The New Direct Marketing: How To Implement A Profit-driven Database Marketing A\strategy. Irwin, 1995.

Warning: These citations may not always be 100% accurate.