(1995). The New Direct Marketing: How To Implement A Profit-driven Database Marketing A\strategy. Irwin.
Čikaški stil citiranja (17. izdanje)The New Direct Marketing: How To Implement A Profit-driven Database Marketing A\strategy. Irwin, 1995.
MLA način citiranja (8. izdanje)The New Direct Marketing: How To Implement A Profit-driven Database Marketing A\strategy. Irwin, 1995.
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