APA (7th ed.) Citation

Churchill, G. A., & Churchill, G. A. (2001). Basic marketing research 4th ed. The Dryden.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A., and Gilbert A. Churchill. Basic Marketing Research 4th Ed. The Dryden, 2001.

MLA (8th ed.) Citation

Churchill, Gilbert A., and Gilbert A. Churchill. Basic Marketing Research 4th Ed. The Dryden, 2001.

Warning: These citations may not always be 100% accurate.