Cita APA (7a ed.)

Churchill, G. A., & Churchill, G. A. (2001). Basic marketing research 4th ed. The Dryden.

Cita Chicago Style (17a ed.)

Churchill, Gilbert A., y Gilbert A. Churchill. Basic Marketing Research 4th Ed. The Dryden, 2001.

Cita MLA (8a ed.)

Churchill, Gilbert A., y Gilbert A. Churchill. Basic Marketing Research 4th Ed. The Dryden, 2001.