Cita APA (7a ed.)

KOTLER, P. (2001). A framework for marketing management Philip Kotler. Prentice Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. A Framework for Marketing Management Philip Kotler. Prentice Hall, 2001.

Cita MLA (8a ed.)

KOTLER, Philip. A Framework for Marketing Management Philip Kotler. Prentice Hall, 2001.