KOTLER, P. (2001). A framework for marketing management Philip Kotler. Prentice Hall.
Lua i Stíl Chicago (17ú heag.)KOTLER, Philip. A Framework for Marketing Management Philip Kotler. Prentice Hall, 2001.
Lua MLA (8ú heag.)KOTLER, Philip. A Framework for Marketing Management Philip Kotler. Prentice Hall, 2001.
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