APA (7th ed.) Citation

CRAVENS, D. W., & CRAVENS, D. W. (2002). Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W., and David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.

MLA (8th ed.) Citation

CRAVENS, David W., and David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.