Cita APA (7a ed.)

CRAVENS, D. W., & CRAVENS, D. W. (2002). Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill.

Cita Chicago Style (17a ed.)

CRAVENS, David W., y David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.

Cita MLA (8a ed.)

CRAVENS, David W., y David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.