CRAVENS, D. W., & CRAVENS, D. W. (2002). Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill.
Style de citation Chicago (17e éd.)CRAVENS, David W., et David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.
Style de citation MLA (8e éd.)CRAVENS, David W., et David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.
Attention : ces citations peuvent ne pas être correctes à 100%.