CRAVENS, D. W., & CRAVENS, D. W. (2002). Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill.
Citación estilo ChicagoCRAVENS, David W., and David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.
Cita MLACRAVENS, David W., and David W. CRAVENS. Strategic Marketing Management CasesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.