Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden
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McGraw-Hill
2002
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oai:lib.uajy.ac.id:00000314512015-07-14 00:00:00.000Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. CrittendenCRAVENS, David W.CRAVENS, David W.MARKETING-CASE STUDIESMcGraw-Hill2002Referensixvi,685 p 23 cm 9 disket, 1 cd658.802 Cra sISBN:0-07-242946-1Asinghttps://siquest.uajy.ac.id/description/0000031451 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING-CASE STUDIES |
| spellingShingle |
MARKETING-CASE STUDIES CRAVENS, David W. CRAVENS, David W. Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| description |
|
| format |
Referensi |
| author |
CRAVENS, David W. CRAVENS, David W. |
| author_facet |
CRAVENS, David W. CRAVENS, David W. |
| author_sort |
CRAVENS, David W. |
| title |
Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_short |
Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_full |
Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_fullStr |
Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_full_unstemmed |
Strategic marketing management casesDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| title_sort |
strategic marketing management casesdavid w. cravens, charles w. lamb, victoria l. crittenden |
| physical |
xvi,685 p 23 cm 9 disket, 1 cd |
| publisher |
McGraw-Hill |
| publishDate |
2002 |
| callnumber-raw |
658.802 Cra s |
| callnumber-search |
658.802 Cra s |
| isbn |
ISBN:0-07-242946-1 |
| _version_ |
1740836540136816640 |