Burnett, J. (1998). Introduction to marketing communicationan integrated approchJohn Burnett, Sandra Moriarty. Prentice Hall.
Chicago Style (17th ed.) CitationBurnett, John. Introduction to Marketing Communicationan Integrated ApprochJohn Burnett, Sandra Moriarty. Prentice Hall, 1998.
MLA (8th ed.) CitationBurnett, John. Introduction to Marketing Communicationan Integrated ApprochJohn Burnett, Sandra Moriarty. Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.