APA (7th ed.) Citation

Belch, G. E. (2001). Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch. McGraw-Hill.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotionan Integrated Marketing Communications PerspectiveGeorge E. Belch, Michael A. Belch. McGraw-Hill, 2001.

MLA (8th ed.) Citation

Belch, George E. Advertising and Promotionan Integrated Marketing Communications PerspectiveGeorge E. Belch, Michael A. Belch. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.