Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch

Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch

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Bibliographic Details
Main Author: Belch, George E
Format: Referensi
Language:Asing
Published: McGraw-Hill 2001
Subjects:
ADVERTISING
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id oai:lib.uajy.ac.id:0000031568
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spelling oai:lib.uajy.ac.id:00000315682002-03-09 00:00:00.000Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. BelchBelch, George EADVERTISINGMcGraw-Hill2001Referensixx, 721 p il. 26 cm659.1 BEL aISBN:0-07-231445-1Asinghttps://siquest.uajy.ac.id/description/0000031568
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
Belch, George E
Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
description
format Referensi
author Belch, George E
author_facet Belch, George E
author_sort Belch, George E
title Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
title_short Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
title_full Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
title_fullStr Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
title_full_unstemmed Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
title_sort advertising and promotionan integrated marketing communications perspectivegeorge e. belch, michael a. belch
physical xx, 721 p il. 26 cm
publisher McGraw-Hill
publishDate 2001
callnumber-raw 659.1 BEL a
callnumber-search 659.1 BEL a
isbn ISBN:0-07-231445-1
_version_ 1740827833569116160

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