APA (7th ed.) Citation

Storbacka, K. (2001). Customer relationship managamentcreating competitive advantage through win-win relationship strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill.

Chicago Style (17th ed.) Citation

Storbacka, Kaj. Customer Relationship Managamentcreating Competitive Advantage Through Win-win Relationship Strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill, 2001.

MLA (8th ed.) Citation

Storbacka, Kaj. Customer Relationship Managamentcreating Competitive Advantage Through Win-win Relationship Strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.