Storbacka, K. (2001). Customer relationship managamentcreating competitive advantage through win-win relationship strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रStorbacka, Kaj. Customer Relationship Managamentcreating Competitive Advantage Through Win-win Relationship Strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill, 2001.
एमएलए (8वां संस्करण) प्रशस्ति पत्रStorbacka, Kaj. Customer Relationship Managamentcreating Competitive Advantage Through Win-win Relationship Strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill, 2001.
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