Storbacka, K. (2001). Customer relationship managamentcreating competitive advantage through win-win relationship strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill.
Chicago Style (17th ed.) CitationStorbacka, Kaj. Customer Relationship Managamentcreating Competitive Advantage Through Win-win Relationship Strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill, 2001.
MLA (8th ed.) CitationStorbacka, Kaj. Customer Relationship Managamentcreating Competitive Advantage Through Win-win Relationship Strategies Kaj Storbacka, Jarmo R. Lehtinen. McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.