APA (7th ed.) Citation

Lehmann, D. R., & Lehmann, D. R. (2002). Analysis for marketing planningDonald R. Lehmann, Russell S. Winer. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Donald R. Lehmann. Analysis for Marketing PlanningDonald R. Lehmann, Russell S. Winer. McGraw-Hill, 2002.

MLA (8th ed.) Citation

Lehmann, Donald R., and Donald R. Lehmann. Analysis for Marketing PlanningDonald R. Lehmann, Russell S. Winer. McGraw-Hill, 2002.

Warning: These citations may not always be 100% accurate.