Cita APA (7a ed.)

Lehmann, D. R., & Lehmann, D. R. (2002). Analysis for marketing planningDonald R. Lehmann, Russell S. Winer. McGraw-Hill.

Cita Chicago Style (17a ed.)

Lehmann, Donald R., y Donald R. Lehmann. Analysis for Marketing PlanningDonald R. Lehmann, Russell S. Winer. McGraw-Hill, 2002.

Cita MLA (8a ed.)

Lehmann, Donald R., y Donald R. Lehmann. Analysis for Marketing PlanningDonald R. Lehmann, Russell S. Winer. McGraw-Hill, 2002.