SHIMP, T. A. (2000). Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps. The Dryden Press.
Chicago Style (17th ed.) CitationSHIMP, Terence A. Advertising Promotion Supplemental Aspects of Integrated Marketing CommunicationsTerence A. Shimps. The Dryden Press, 2000.
MLA (8th ed.) CitationSHIMP, Terence A. Advertising Promotion Supplemental Aspects of Integrated Marketing CommunicationsTerence A. Shimps. The Dryden Press, 2000.
Warning: These citations may not always be 100% accurate.