Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
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| Main Author: | |
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| Format: | Referensi |
| Language: | Asing |
| Published: |
The Dryden Press
2000
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| Physical Description: | xxix, 674 p il. 28 cm |
| ISBN: | ISBN:0-03-021113-1 |