Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps

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Bibliographic Details
Main Author: SHIMP, Terence A.
Format: Referensi
Language:Asing
Published: The Dryden Press 2000
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id oai:lib.uajy.ac.id:0000031710
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000317102002-04-12 00:00:00.000Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. ShimpsSHIMP, Terence A.ADVERTISINGThe Dryden Press2000Referensixxix, 674 p il. 28 cm659.1 Shi aISBN:0-03-021113-1Asinghttps://siquest.uajy.ac.id/description/0000031710
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
SHIMP, Terence A.
Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
description
format Referensi
author SHIMP, Terence A.
author_facet SHIMP, Terence A.
author_sort SHIMP, Terence A.
title Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
title_short Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
title_full Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
title_fullStr Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
title_full_unstemmed Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
title_sort advertising promotion supplemental aspects of integrated marketing communicationsterence a. shimps
physical xxix, 674 p il. 28 cm
publisher The Dryden Press
publishDate 2000
callnumber-raw 659.1 Shi a
callnumber-search 659.1 Shi a
isbn ISBN:0-03-021113-1
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