APA (7th ed.) Citation

Lehmann, D. R. (1991). Analysis For Marketing Planning/donald R. Lehmann&russel S. Winer. Irwin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R. Analysis For Marketing Planning/donald R. Lehmann&russel S. Winer. Irwin, 1991.

MLA (8th ed.) Citation

Lehmann, Donald R. Analysis For Marketing Planning/donald R. Lehmann&russel S. Winer. Irwin, 1991.

Warning: These citations may not always be 100% accurate.