APA (7th ed.) Citation

Luther, W. M., & Luther, W. M. (2001). The marketing plan how to prepare and implement it William M. Luther. Amacom.

Chicago Style (17th ed.) Citation

Luther, William M., and William M. Luther. The Marketing Plan How to Prepare and Implement It William M. Luther. Amacom, 2001.

MLA (8th ed.) Citation

Luther, William M., and William M. Luther. The Marketing Plan How to Prepare and Implement It William M. Luther. Amacom, 2001.

Warning: These citations may not always be 100% accurate.