Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther

Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther

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Bibliographic Details
Main Author: Wind, Yoram
Format: Referensi
Language:Asing
Published: Prentice Hall 2002
Subjects:
MARKETING
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id oai:lib.uajy.ac.id:0000032150
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000321502002-07-02 00:00:00.000Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. GuntherWind, YoramMARKETINGPrentice Hall2002Referensixxviii, 336 p. il. 24 cm658.8 Win cISBN:0-13-065075-7Asinghttps://siquest.uajy.ac.id/description/0000032150
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic MARKETING
spellingShingle MARKETING
Wind, Yoram
Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther
description
format Referensi
author Wind, Yoram
author_facet Wind, Yoram
author_sort Wind, Yoram
title Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther
title_short Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther
title_full Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther
title_fullStr Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther
title_full_unstemmed Convergence marketing : running with the centaurs Yoram (Jerry) Wind, Vijay Mahajan, Robert E. Gunther
title_sort convergence marketing : running with the centaurs yoram (jerry) wind, vijay mahajan, robert e. gunther
physical xxviii, 336 p. il. 24 cm
publisher Prentice Hall
publishDate 2002
callnumber-raw 658.8 Win c
callnumber-search 658.8 Win c
isbn ISBN:0-13-065075-7
_version_ 1740829342763581440

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