APA (7th ed.) Citation

Rossiter, J. R. (1997). Advertising communications & promotion managementJohn R. Rossiter, Larry Percy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.

MLA (8th ed.) Citation

Rossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.