Rossiter, J. R. (1997). Advertising communications & promotion managementJohn R. Rossiter, Larry Percy. McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)Rossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.
Lua MLA (8ú heag.)Rossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.
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