Rossiter, J. R. (1997). Advertising communications & promotion managementJohn R. Rossiter, Larry Percy. McGraw-Hill.
Citación estilo ChicagoRossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.
Cita MLARossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.