Rossiter, J. R. (1997). Advertising communications & promotion managementJohn R. Rossiter, Larry Percy. McGraw-Hill.
Chicago (17e ed.) BronvermeldingRossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.
MLA (8e ed.) BronvermeldingRossiter, John R. Advertising Communications & Promotion ManagementJohn R. Rossiter, Larry Percy. McGraw-Hill, 1997.
Let op: Deze citaties zijn niet altijd 100% accuraat.