Advertising communications & promotion managementJohn R. Rossiter, Larry Percy

Advertising communications & promotion managementJohn R. Rossiter, Larry Percy

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Bibliographic Details
Main Author: Rossiter, John R
Format: Referensi
Language:Asing
Published: McGraw-Hill 1997
Subjects:
ADVERTISING
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id oai:lib.uajy.ac.id:0000032274
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000322742002-07-29 00:00:00.000Advertising communications & promotion managementJohn R. Rossiter, Larry PercyRossiter, John RADVERTISINGMcGraw-Hill1997Referensixvi, 640p. il. 25 cm659.1 Ros aISBN:0-07-115514-7Asinghttps://siquest.uajy.ac.id/description/0000032274
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic ADVERTISING
spellingShingle ADVERTISING
Rossiter, John R
Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
description
format Referensi
author Rossiter, John R
author_facet Rossiter, John R
author_sort Rossiter, John R
title Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
title_short Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
title_full Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
title_fullStr Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
title_full_unstemmed Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
title_sort advertising communications & promotion managementjohn r. rossiter, larry percy
physical xvi, 640p. il. 25 cm
publisher McGraw-Hill
publishDate 1997
callnumber-raw 659.1 Ros a
callnumber-search 659.1 Ros a
isbn ISBN:0-07-115514-7
_version_ 1740827853168050176

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