Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
Gorde:
Egile nagusia: | Rossiter, John R |
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Formatua: | Referensi |
Hizkuntza: | Asing |
Argitaratua: |
McGraw-Hill
1997
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Gaiak: | |
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Antzeko izenburuak
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Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed.
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